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Using SMS and Email to Engage Your Customers

For companies around the world, email is the go-to channel for customer communications. Whether it is logins, notifications, promotions, password resets, or policy updates, email is a tried-and-true platform with more global accessibility than any other medium.

However, email is only one part of the customer engagement experience.

Regardless of who you are trying to contact or where they are, you can now complete the customer engagement package with another robust API: SMS.

Alone, SMS PVA is a powerful engagement tool that allows businesses to send concise, timely messages to their customers. Combined with email, the two create a seamless customer communication experience that is reliable, scalable, and downright powerful.

What is an SMS?

SMS stands for Short Message Service and is a more technical term for what we know as a text message. The SMS API bridges the gap between the Internet and the carrier network in order to send and receive SMS messages.